
Elvenite and Accelerated Growth invite you to an exclusive afternoon for decision-makers who want to move from AI ambition to concrete business benefits.
William Smedberg, Portfolio Manager AI & Automation at Sandvik, and Simon Skoog, Chief AI Officer at Apotea, are the featured speakers. They will each share what AI leadership means in practice, which questions they are working through, and how AI is being approached in two very different business contexts: a global industrial company and one of Sweden's leading online pharmacies.
AI is reshaping how companies compete, innovate and operate. At the same time, expectations around governance, compliance and accountability are rising. Many organisations understand the potential – few know how to act on it.
This session is built around that gap. You will get concrete perspectives on how to move from strategy and policy to initiatives that deliver real, measurable impact.
William and Simon will each have 30 minutes to share their perspective. The session is designed to show how AI leadership can look very different depending on business model, operating context and maturity, while still raising many of the same leadership questions.
Finally, we open up for discussion and exchange of experiences with other business leaders in the room.
The event is organised by Elvenite together with Accelerated Growth
Speakers
William Smedberg is responsible for AI and automation initiatives at Sandvik, focusing on translating strategy into concrete solutions in a global industrial operation. He works at the intersection of business, technology and governance, where scalability, compliance and business value need to meet in practice.
Simon Skoog leads Apotea's AI work, with a focus on turning AI into practical business value across a fast-moving digital retail and pharmacy environment. His perspective adds a different angle to the session: how AI leadership works when speed, customer experience, operations and technical capability need to develop together.


About the topic
AI is currently driving a shift where technology, business and governance merge. For management teams, this means new demands: to understand the technology well enough to make targeted decisions, while simultaneously managing risk, compliance and business value.
The challenge is not a lack of initiatives – but creating structure, prioritisation and direction. It is only when AI is clearly linked to business goals and operational processes that real value emerges.
From ambition to implementation
Many organisations today have formulated AI strategies and started work on policies and governance. At the same time, few succeed in translating this into concrete initiatives that drive measurable business value.
The problem is structural. Strategy, technology, legal and operations are often managed in separate tracks, creating friction and delaying decisions. The result is pilot projects without clear direction or impact.
To succeed, a more integrated approach is required where business goals, priorities and governance are connected from the start. It is only then that AI moves from being a strategic document to becoming an actual competitive advantage.



